Twenty years ago, the government told us to eat ‘5 A Day’ – the only way to stop our national obesity crisis, and to save our kids. It all sounded simple: eat five portions of fruit and veg a day – get healthy, save the NHS and don’t die early.

The campaign cost more than £20 million, and yet… hardly anyone actually does it (only 30% of adults and 8% of children manage it regularly). So, was Five A Day a big con?

Now doctors, experts and ex-government officials are coming forward to reveal that the campaign was doomed from the start, because, despite all of the money spent… it was hijacked by food companies, who bamboozled consumers with technicalities. In short: no one really understood what was a fruit, and what was a vegetable. Producers took advantage by labelling their products as one of your 5 a day (or in some cases all 5) but then adding excess salt, fat and sugar resulting in something that was actually really quite bad for us.