Media Centre

Sunset+Vine Media Partnerships to walk to course for FEI once again, in a new, three-year contract

29 May 2024 | Sunset+Vine
Sunset+Vine Media Partnerships to walk to course for FEI once again, in a new, three-year contract

After building a strong and successful consultancy, rights and distribution partnership with the Fédération Equestre Internationale [FEI] over the last two years, the team in the media partnerships division of global sports production and content business, Sunset+Vine, is thrilled to announce they will be partnering with the world governing body for equestrian sports once again, for a new three-year contract.

As part of this contract, Sunset+Vine will be supporting in the distributing of the media rights, including the three Olympic disciplines of Jumping, Dressage and Eventing. Competitions include the 2025 and 2027 FEI European Championships and the 2026 FEI World Championships, as well as the FEI’s new, exciting Team Jumping Series – the ‘Longines League of Nations™’.

The partnership will serve to maximise the televised exposure of Equestrian sports around the world, complementing FEI.TV, the global OTT platform operated by ClipMyHorse that delivers livestream coverage and Video on Demand of FEI events across the world.

Sarsfield Brolly, Head of Media Partnerships at Sunset+Vine, commented: “I am absolutely delighted that we have been able to build on the consultancy that we have been providing to the FEI over the last two years, and cement a long-term contract in looking after their premium events.”

Ralph Straus, Commercial Director at FEI, added: "We are very pleased to renew our partnership with Sunset+Vine.  Their expertise and commitment to showcasing our sport will be invaluable, and this new agreement will not only enhance the visibility of our premier events, but also bring the excitement of equestrian sports to a broader global audience."