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Magical Elves partner with Chuck E Cheese in Development deal

16 January 2024 | Magical Elves
Magical Elves partner with Chuck E Cheese in Development deal

Chuck E. Cheese, the number one family entertainment company loved by generations, announced today a development partnership with Magical Elves, leading producer of award-winning, non-fiction content including "Top Chef," "Brain Games" and "Nailed It!" to create a gameshow series based on the brand's arcade experience. 

The series will leverage the global awareness of Chuck E. Cheese, tapping into a multi-generational fan base who has grown up with the brand. The format will feature stand-alone comedic physical challenges where duos of "big kids" (aka adults) will compete over supersized arcade games – including pinball, air hockey, alley roller and the human claw. The top ticket earning duo will get the chance to exchange their tickets for prizes off the massive version of the iconic Chuck E. Cheese prize wall.

With a legacy spanning over four decades, Chuck E. Cheese has been an integral part of the family experience for both kids and adults across the world," said Melissa McLeanas, VP of Global Licensing, Media, and Branded Entertainment Development of Chuck E. Cheese. "We are thrilled to be working with Magical Elves, whose deep expertise in unscripted content make them the perfect partner to capture the wholesome competitive spirit tied to childhood memories and transform the Chuck E. Cheese experience for television."

"Chuck E. Cheese is THE place where a kid can be a kid – but as grown adults, we still have dreams of ruling the arcade, taking on the iconic games we love!" says Magical Elves co-CEOs Jo Sharon and Casey Kriley. "We're excited to celebrate these legendary arcade games plus the best of today, all with a super-sized twist."

The potential series is CEC Entertainment's first entry into unscripted content, and the most recent announcement from the global licensing, media, and entertainment division. The new division has introduced several initiatives as Chuck E. Cheese expands its brand presence outside the four walls, including a licensed merchandise program and original character content. 

The project was brokered by Creative Artists Agency.